From her ancestral Italian, French, Portuguese, Spanish, and North African roots to her childhood in Buenos Aires to living in Sydney, Jose Ignacio, and Milan and ultimately her adopted hometown of Los Angeles, Paula Carlotto is the founder of the beloved LA based Alegria Bazaar. Her global and artistic journey is reflected in her original jewelry creations as a designer, curator, and with Alegria Bazaar also being a genuine platform for fellow designers and artisans in her bazaar’s offerings. 

Known for her love of creating community with her entrepreneurial and gypsy spirit and motto that “believing in your journey and the journey of others is true empowerment”, Paula is a sought after designer for her gift in using crystals and their healing modalities into her custom unique jewelry designs such as her popular necklaces, bracelets, malas, and more. Her clients span from a diverse range of individuals to A-list film, TV, and music talent.  

Prior to founding Alegria Bazaar, Paula explored her passion for the global culinary world working with the iconic chef Francis Mallman in Uruguay and Argentina for many years. She also spent time in Milan focusing her attention on  global design and fashion working for the luxury brand Furla.

Paula currently resides in the  Koreatown neighborhood of Los Angles with her daughter Valentina and Kai the cat.




Founded in 2001, Alegria Bazaar originally started out of Paula’s personal love of creating jewelry since she was 8 years old and growing up with South American, French, and Italian parents and influences.  Ignited by the meaning of the word Alegria which means joy in several languages,  what started as a stand in Los Angeles’s popular farmers markets and art fairs including Calabasas, Brentwood, and Larchmont Village led to her being one of the first fashion and jewelry mobile trucks in Los Angeles history. Fueled by Paula’s two decades of working with crystals and her true passion for lifestyle curation, the Alegria Bazaar mobile truck led to a popular brick and mortar store in LA’s historic Larchmont Village district and was based there from 2017 until 2020.  With Paula’s commitment to capturing the diversity, nature, and soul of the human experience with the healing and powerful properties of  crystals, Alegria Bazaar is currently an online boutique offering her jewelry designs, handmade crystal and essential oil blended candles , custom blessing boxes, a the various forms of fellow artisan’s creations including kanthas, art work,  and jewelry, high quality sage, copal, palo santo, and an ever evolving holistic apothecary.

Also for individuals based in Los Angeles, in-person custom design appointments can be booked depending on availability .